Vision Statements
CommerceFirst Bancorp, Inc and its subsidiary CommerceFirst Bank will develop into a high performance and diverse financial service enterprise. The Bank will be a leader, throughout its primary service area, in providing financial products to the business community.
The following characteristics will define the organization:
- The organization will be known as a leader in providing outstanding customer service.
- Employees will be highly focused on achieving the Bank's short and long-term goals.
- Employees will work closely together to build a culture of strong teamwork and exceptional work ethic.
- Employees will create a sense of urgency in handling routine as well as extraordinary tasks and assignments.
- Internal systems will be highly efficient and enable employees to provide superior and cost effective service.
- The organization will dominate its market in selected commercial lending product lines.
- Employees will build profitable and fee driven relationships by providing high value added service to their customers.
- Employees and the Bank will thrive by embracing a strong sales culture.
- The Bank will have branch/commercial loan production offices in business districts located in Anne Arundel, Howard, Prince George's Montgomery and Baltimore Counties.
- Shareholders will enjoy superior returns of at least 15% return equity as the bank begins to mature.